Privacy Policy

We get it—privacy matters big time. It's a gargantuan deal to us, too. We believe wholeheartedly in protecting your data and the copyright of content creators. We also believe in good technology to make everyday lives easier.

PlatformAlt5 ™ is committed to protecting your privacy. This Privacy Statement describes how we collect, use, disclose, and protect your personal information when you visit and use BriefBrain™.

• Our contact details
• What information we collect, use and why
• Lawful bases and data protection rights
• Where we get personal information from
• How long we keep information
• Who we share information with
• Sharing information outside of the UK
• How to complain

Contact details

What information we collect, use and why

When you brief us or use BriefBrain™, the curated questions in each brief have been carefully considered to generate your brief in a format that inspires people to be more creative. We use this information to provide the requested services and to communicate with you. Your data is kept private and confidential. We use data to improve what we do. Your data won't be used to train AI.

We collect or use the following information to provide and improve products and services for clients:

• Names
• Contact details
• Occupation

Please note: we are not currently collecting usage data how you interact or use BriefBrain™.

We collect or use the following personal information for the operation of client or customer accounts:

• Names and contact details
• Account information, including registration details

We collect or use the following personal information for information updates or marketing purposes:

• Names and contact details

Please note: we are not currently collecting user journey information or IP addresses.

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information.

Which lawful basis we rely on may affect your data protection rights which are in brief set out below.

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
• Your right to erasure - You have the right to ask us to delete your personal information.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
• Your right to object to processing - You have the right to object to the processing of your personal data.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Where we get personal information from

Directly from you

How long we keep information

BriefBrain™ customers, we keep your information for as long as your subscription is active (unless you've signed up to receive marketing or other services). We may retain campaign data and client interactions for future reference, analysis or compliance purposes for a few years after the project ends.

PlatformAlt5™ customers, we may retain campaign data and client interactions for future reference, analysis or compliance purposes for a few years after the project ends.

Who we share information with

Data processors

Amazon Web Services - Cloud Computing Services

This data processor provides the following cloud computing services: Cognito, Bedrock, AWS Landing Zone, Amplify, Compute Resources (EC2/ Lambda plus others), storage S3, security: I am roles. BriefBrain™ is hosted in the Europe (London) Region.

Cloud 202

This data processor does the following services: Technology partner (builder) for BriefBrain™.

Others we share personal information with

PlatformAlt5™ professional consultants in line with service delivery.

Sharing information outside the UK

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

Organisation name: Amazon Web Services

Category of recipient: Cloud computing provider

Country the personal information is hosted: London (Europe) region

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.